If you have entered the world of digital marketing then your first step is to understand what is SEO and how it works? Let me explain why? There are over 70,000 Google searches each second. That’s almost 227 million an hour and about 5.4 billion Google searches per day. Google controls 90% of the global search engine market. We can predict the trust and popularity of google search engines among people. This trust is achieved by google because of its algorithms and policies. We have to follow almost 200 ranking factors for our site. Then only it shows our results on the first page. It takes care of users and their trust. It tries to provide them with the most relevant accurate information. If you want to get traffic for your site through google then you have to optimize your site and make it search engine and user friendly. Therefore whether you are running a blog or website, you have to perform SEO for your site.
What is SEO in digital marketing:
SEO i. e. search engine optimization is the process of increasing the quality and quantity of traffic to your website through organic search engine results.
you have to optimize your online content and authority of your webpage so that it will become user friendly and the crawler will able to index it and rank it properly on the search engine result page
You can also say that SEO is the optimization of your site for search engines. ex. Google has over 200 ranking factors in their algorithm which you have to follow to optimize your site as per SEO.
Importance of SEO:
We know that when you search for a particular query on a search engine then there are millions of results shown by the search engine. so there are some criteria to rank on the first page of the search engine result page. you have to optimize the page by following search engines rules and regulations. then only your page will rank on the first page. people generally look at the results up to a maximum third page of the search engine. so you have to perform the SEO of your website very accurately then only it will rank and will be able to attract traffic to your website.
what is SEO and how does it work: you have to follow some steps while doing SEO work.
Keyword research is the first step in SEO. firstly understand what is the keyword? the keyword is the query of the user which is in the form of a word or phrase.
you have to find those queries for which users are searching regarding your niche and it is called keyword research. then based on that focus on primary keyword, secondary keyword and LSI (latent segmenting indexing} keywords of your niche.
there are three types of keywords:
generic keywords: these are in the form of a single generic word or term. it has high volume searches but does not specify its purpose.
short-tail keyword: it is in the form of two to three words. ex. black shoes
long-tail keyword: it is in the form of a phrase and clearly specifies its purpose. you should always target long-tail keywords in your title. It helps to rank faster than short-tail keywords and there are high chances of conversion also. ex. black shoes for jogging
What is crawling in SEO:
Crawling is the first process of search engine working. it is the discovery process. every search engine has a team of crawlers or spiders to find new and updated content. These crawlers crawl different types of content by links. content may be in the form of text, image or video etc.
They track and gather URLs and prepare them for indexing. search engines allocate a special time frame for each website which is called crawling budget for that site. This budget is allocated based on the popularity of your site, relevance and authority of your site. so make sure that your site is optimized technically to make crawler crawl your site within the crawl budget.
What is indexing in SEO:
Indexing is the process that is performed by a search engine crawler after crawling. it is the organization of information as per their niche. It is information acquisition. Firstly documents are collected and sorted based on keywords and niche. you have observed that when you search for a query only the results which are most relevant to your query are shown on the search engine result page. It happens only because of crawlers indexing of data.
To rank your site on the first page of the search engine result page you have to create content which the user is searching for. you have to solve their problems in your content. create a content outline for it. explain the purpose of your content in the form of what, why and how for the user. how your content is going to help them. create a headline consist of a primary keyword in it. In the last, you can explain the overall content in brief in the conclusion section. make sure that your content is able to create awareness. then when a user is searching for a query it should be able to discover then the only conversion will happen. based on relevancy, authority and users behaviour on your site Google will rank your site on the search engine result page.
Seo tools provide data that gives information about the overall success of a website and issues which need to be solved. Each tool has its own specific role. These tools will help you to find the most relevant keyword. You can analyze your competitor’s site also. Also, help to study which keywords are used by them and how many backlinks they have achieved. There are many tools but Semrush and Ahrefs are mostly used.
Types of SEO :
As we studied SEO is the process of optimizing your site to increase its visibility and relevancy for users. depending on the process there are four types of SEO on-page SEO, off-page SEO, technical SEO and local SEO.
What is on-page SEO:
It is the SEO that is done on the page of your site. you are going to optimize title tag, meta description, images, URL and content as per users query. you are going to make it more user friendly and visible. you have to optimize individual web pages to rank higher and more organic traffic. firstly define your site architecture and then optimize URLs, title tag and meta descriptions. after optimizing all these HTML elements mention your primary keyword in the URL. put an alt tag for images as we know crawlers can not read images so describe your image by adding alt tags. include your focused primary, secondary and latent semantic index keyword throughout your page. but avoid keyword stuffing.
What is off-page SEO:
It is performed off your site i. e. doesn’t happen directly on your site. it is totally opposite to on-page SEO. it is all about link building and getting backlinks for your site. you have to perform different types of directory submissions for it. you can perform social bookmarking, image submission, video submission, guest posting etc. but make sure the submission should be relevant to your niche. otherwise, the link getting from an irrelevant site is of no use . as we discussed earlier that not only relevancy but also authority for your site is also important for ranking. to create this authority you have to create maximum quality and relevant backlinks. that will tell search engines that your site is important to others on the web and improve authority.
What is technical SEO:
Technical SEO is related to site architecture. you have to design by understanding how google crawler works. Google has given some crawling budget to each site. so there are some technical elements that you have to optimize to make it more crawlable within budget.
use robots.txt file for your site. it is the file that tells the crawler which page you want to crawl and which you don’t. so that unnecessary pages will not be crawled by Google crawler. if you want to hide any sensitive information then you can do it by avoiding crawling that page. check whether your all URL pages are indexed on Google or not. you can use the google search console for it. inspect your URL and if it is not present on google then request indexing for it. A sitemap is another important element of technical SEO. If you want to increase the speed of crawlers on your site then pass a sitemap file for your site. by creating pillar content for your site, you can interlink other pages with that content. it will help to increase the number of clicks and will improve the engagement of users on your site.
use an SSL certificate for the site as it indirectly affects your ranking. To study in detail the types of SEO you can read my article about it.
SEO audit :
Seo audit is the process of analyzing your site and how well it is optimized regarding search engine algorithms. It also helps to find issues that prevent it from ranking on the search engine result page.
The three types of SEO and their factors such as on-page, off-page and technical SEO factors are studied and analyzed in SEO audit. There are different tools available to perform SEO audits for your site. it checks your title tag, meta description, heading tags etc. it also focuses on what’s the speed of your page. It’s loading time and it is mobile responsive or not. whether you have used an SSL certificate for your site or not.
SEO plugins For WordPress:
SEO plugins are extension modules that are used for content management systems and it helps to simplify the SEO process in WordPress. there are countless plugins for SEO based on their features like audit checklists, sitemaps, speed, security, image optimization etc.
some popular plugins used for WordPress are Yoast, rank math, wp rocket etc.
If you want to know in detail about SEO plugins for WordPress then you can check my article here.
In brief, by performing search engine optimization for your site you are going to get the trust of both search engine and users. Because it’s all about making your site more relevant to your users’ query. And make it technically perfect so that crawler will crawl, index and rank it properly.
So, let me know which SEO technique you use for your site?
What is SEO?
SEO is the search engine optimization. It is the process of increasing the quality and quantity of traffic to your website through organic search engine results. It increases the visibility of your website as well as relevancy for your users.
What are the types of SEO?
Based on the process there are four types of SEO: on page SEO, off page SEO, technical SEO and local SEO. Depending on techniques there are two types of SEO: black hat SEO and white hat SEO.
What are SEO plugins?
SEO plugins are the extensions which are used for content management system. It helps to simplify the process of search engine optimization for WordPress. There are many plugins based on their feature but Yoast and Rank math are the most used plugins.