Types of SEO are important to keep in mind because, in the past days, it was easy to rank your website on a search engine result page. Some sites were ranking based on their niche-related domain names only that caused many issues. The sites which were creating valuable content for users were on the third or fourth page of search engines.
It caused a major issue and finally, Google changed its algorithms and conditions. Nowadays only optimizing your page for meta tags is not sufficient. You have to focus on header tags, alt tags of images, URL optimization also. This will create only relevancy for your site but you have to focus on the authority of your site also. For that quality backlinks are important. Nowadays nearly 60 % of all Online Searches are carried out on a mobile device. So your website should be mobile responsive also. Based on all those factors optimization there are different types of SEO in digital marketing. Types of SEO are categorized based on SEO services and SEO techniques.
What is SEO and introduce its types:
Search engine optimization is the process of increasing the quality and quantity of traffic to your website using organic search engine results. SEO plugins are used to simplify their work. There are four types of SEO based on processing factors and services and these are on-page optimization, off-page optimization, technical optimization, and local optimization. Based on techniques there are two types of SEO and these are white hat SEO and black hat SEO.
There are four types of SEO services: On-page SEO, off-page SEO, Technical SEO, and Local SEO
Types of SEO services:
On-page SEO :
As the name suggests this is the optimization that is done on the page of your site. It helps to improve the relevancy of keywords so that crawlers can understand your content and organize it in a better way. It helps to increase the CTR of your site. There are some factors that you have to optimize in on-page SEO such as title tag, meta description, URL, images, and content.
There are two types of meta tags you have to optimize these HTML elements that is meta tag and meta description. So that google will understand the topic of your page. There are three types of keywords in SEO as primary, secondary, and latent semantic indexing keywords. Use the primary keywords in the title of your page but this work should be performed within the characters limit.
For title tag, this limit is 50-60 characters and for meta description, this limit is 160 characters. then there is header tag h1 and from h2-h6. You have to write your headline with the primary keyword included in the h1 tag and the secondary keyword in h2 and h3 tag. Add sub subheadings in h4-h6 tags. This will improve the appearance of your content.
Users and crawlers can read your content step by step but you can’t skip levels. The other part of on-page optimization is URL which is a uniform resource locator and it is the address of a web page. It is case sensitive so always use lower case and avoid stop words in it. You have to also use the primary keyword in the URL.
You have to use at least three images in your blog post and make sure you use alt tags to describe the image as we know crawlers can’t read images. In content writing, you have to mention the what why, and benefits of it so that it will retain users’ attention. This is the on-page optimization of your site.
To rank your site your site must have that much authority and this authority is built through getting backlinks or doing link building for your site. This overall process is part of off-page optimization. This is one of the difficult tasks because you have to convince another site to link with your site.
The linked site should be qualitative and relevant to your niche. It consists of many techniques like image submission, video submission, directory submission, social bookmarking, forums, etc. That will help you to generate more backlinks for your site. But remember one thing you’re on-page optimization should be correct to succeed in off-page optimization.
when you perform an SEO audit for your site then you see the checklist based on which your site score is displayed. These factors are almost similar to on-page SEO factors. Some of the important factors are page speed or your site, that is whether your site loads fast or not. You have to optimize that so that you will not lose your traffic and the bounce rate will be minimized.
There are two types of sitemaps in SEO as HTML sitemap and XML sitemap make sure you have created an XML sitemap of the site that helps to increase the speed of crawler on site and display HTML sitemap which is user friendly.
Make sure that the robots.txt file is updated. Nowadays there are maximum searches are done through mobile so make sure that your site is mobile friendly. It does not then make your site pages mobile responsive. Otherwise, you will lose 50% of your overall audience.
your site should have an SSL certificate. SSL is a secure sockets layer and it is a protocol for creating an encrypted connection between a web server and a web browse. Make your site with HTTPS instead of HTTP. HTTPS is hypertext transfer protocol secure.
When you search for services like hotels, hospitality, etc then you see the results near you first. These are the results which are shown by Google and that is local SEO or google my business.
Local businesses focus on local SEO and they fill their information on google my business page such as your name address phone number title of your business, reviews, your business presence on google map its locality, etc. Make sure you highlight your contact number and location so that it will help users to contact you very easily.
Types of SEO techniques:
Based on strategies and techniques there are two types of SEO:
White hat SEO
Black hat SEO
White hat SEO:
it is the technique that follows google’s guidelines. It maintains the integrity of your website and follows the terms and conditions of search engines.
features of white SEO techniques are:
relevant and quality content: the content is totally related to niche and title. no keyword stuffing.
well labeled images: the images are with mentioned alt tags so that crawler can read and display the correct images
complete sentences and no spelling or grammatical mistakes
quality inbound links: the inbound links are totally relevant and useful as per the niche
Proper title and keywords: that means keyword-rich page titles and metadata
Simple website navigation
It is an ethical and legal technique. It is done to attract both crawlers and users.
white hat SEO improves your rankings on search engine result pages and helps to generate more quality backlinks for your site.
Black hat SEO :
It is not ethical and breaks search engine rules. It is mainly done to attract crawlers and not users. it lowers your search rankings and after some time your site will disappear. Search engines can penalize and ban those sites from the search engine results page.
The content is duplicate it is copy-pasted from another site which is of no use.
No proper keyword and titles
Keyword stuffing is done
Cloaking or redirecting the user to another site or page: you have observed that when you are going to download any movie its title is different and the actual movie downloaded is different. this is nothing but one of the techniques of black hat SEO which is mainly done to increase the clicks on site
It doesn’t follow search engine guidelines hence it can be penalized and banned by google.
Links from sites with nonrelevant content: The link building is done is totally non-relevant to the niche.
In brief, Google’s guidelines have changed. Ranking factors are changed. So always keep in mind those ranking factors based on their types and provide value to users. The crawler will automatically rank your site.